Japanese television on digital strategies and trends
. Last week, company executives said in the program: "We need to establish in every corner of the digital television transmission facilities, light that an investment will reach 10 billion yen."
According to the Japanese government planning, terrestrial wireless television broadcasting will be realized in all digital by 2011, the year on July 24, the domestic analog television broadcasting will be fully stopped.
To this transformation, local TV stations require huge investments. According to the National Association of Commercial Television in Japan is estimated that every commercial terrestrial wireless digital television, need to invest about 60 billion yen for the purchase of new equipment and building stations. When the transformation is complete, Japan will have 127 digital terrestrial television stations.
Nagasaki government officials responsible for digital TV transition, said: "Nagasaki such as complex terrain areas surrounding waters, to the transition period and the island away from the mainland when the relay station to reduce interference between radio waves , will be especially difficult. "
Local television executives that will accomplish much in the digital television. Can provide higher image quality, more channels, through data broadcasting, but also provide more extensive information on disaster early warning, and so on. However, these operations can increase the television revenue is unknown. If the TV stations and Internet web
operators greater cooperation between, there may be one day, viewers do not need local stations as Japan's major broadcast television business organization, you can access through the Internet to watch.
Hokkaido executives have a private television station, said: "In this way, local information will be ignored, local audiences will be inconvenient. Communications seldom provide information services, we help the major broadcast television programs and the income from advertising, it can support our coverage of local affairs, so to maintain collaborative relationships between the size of TV is still very important. "
Morioka television station said: "Internet has both positive and negative role in this era, the reliability of the information television station became a valuable weapon. We should first take action, positive use of information technology."
7 months, the station began to offer free news feeds to mobile phone users, now being carried out "Pod broadcast" test, pictures and audio files about the Internet, iPod and PC users to make no matter when and where, can watch the station's television and radio programs.
This multi-channel transmission system has not yet developed a lot of users, but the benefits of launching such a system are substantial. Developer said, IT companies and advertisers are the influx of orders, a multi-channel programs with advertisements will soon be launched.
This channel will help those who only intend to sell the channel broadcast the region's developers, on television for publicity. The program's goal is to become a stage for new product releases. "Audience a variety of commercial platform environment, even in the broadcast after the program will extend their commercial value."
Hokkaido Broadcasting Company, said: "The most important thing is to create interesting programs." The Taiwan "How have Wednesday" program has been running for 9 years, and sold 32 television stations in Japan, while The 6 set DVD video also created a sales record, selling 80 million copies.
To shift to digital broadcasting, local stations need to resolve two seemingly contradictory problems: on the one hand to reduce programming costs, and also to invest in digital equipment to improve the quality of programs. [Key words]: Digital TV Transmission Digital Comment Large In Small About the Author