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Market Research Internet vs TV

Market Research

Internet Vs TV

People routinely use the Web to search for information on products or services they want to purchase. But a typical Web site`s traffic patterns show that enormous percentage of site visitors click away in a few seconds. They scan the text and pictures and make a snap judgment about whether the site has anything to offer them. So it is extremely difficult to get visitors to read all the way down the home page, let alone to click through subsequent pages to access further information. In contrast, once they start watching a video clip, people are more likely to view it to the end and they are to read a whole Web page, which give a better chance to engage them and spread a business message. www.telemonster.kz is a good example of the fight between Tv And Internet

According to eMarketer, one-third of the total population over the age of 3 viewed video on the web at least monthly in 2006.

There were will be 108 million U.S. internet video users this year, and 157 million by 2010. And according to Strategy Analytics, video-download sales made through sites like iTunes are expected to grow from $298 million to a $1.5 billion industry.

YouTube.com is the number one web site and it is just a video server that do not produce it is own content, but just editing users.

"Google Streets" became very popular right away as you can actually SEE what is on chosen address. All power seems to combine now in visual appearance online.

Yelp.com, an enhanced version of yellow pages, became popular using the same algorithm of user generating content.

Business video niche has a huge video potential as new generation strictly goes online totally ignoring TV.

About the Author

Ravil Ax is a Canadian programmer, originally from Kazakhstan. 35 years old. Trust in Google.

web site - www.telemonster.kz

KARAOKE IS HILARIOUS! (11.24.10 - Day 573)

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